We have some "sweet" news to share! Recently, the team from 9News visited us in Yanchep to feature the Beeautify journey and our mission to transform skincare using Western Australia’s liquid gold: Jarrah honey.
For those who missed the broadcast, the segment took a deep dive into how Beeautify was born from a passion for the environment and a need for truly natural, effective skincare. Having grown up surfing in Brazil, our founder Dani saw firsthand the effects of sun damage and turned to her scientific background, and her own beehives to find a solution.
The story highlighted what makes Jarrah honey so special. Found only in the pristine forests of WA, this rare honey has scientifically proven hight antioxidant activity, similar to that of Manuka honey. On screen, we were able to show the 9News team our lab and our apiary, where the magic begins. It was a proud moment to showcase how we combine traceable, local ingredients with scientific research to create products like our signature Gentle Honey Cleanser.
Watch the full 9News story: A Perth beekeeper has harvested something sweet for the beauty industry—a world-first skincare line harnessing the power of WA honey.
or on this link on YouTube
Being featured on the news is more than just a milestone for us; it’s a platform to share the importance of supporting local beekeepers and choosing ethical, sustainable beauty. We are so grateful to the 9News team for helping us tell the Beeautify story.
Thank you to our amazing community for your continued support. We’re just getting started!
Summary of the story
WA Honey's Competitive Advantage
WA honey combined with Banksia and Jarrah woodlands varieties demonstrates very high levels of both antibacterial and antioxidant activity, positioning it as a potential rival to New Zealand's Manuka honey specifically for skincare applications.
Product Innovation and Market Positioning
Beeautify's formulations contain such high honey concentrations that products are edible, targeting acne, inflammation, and signs of aging while establishing the brand as one of the world's first skincare lines utilizing WA honey.
Scientific Foundation
Daniela Boksjo, a scientist and beekeeper from WA, partnered with husband Figge to develop products using Banksia and Jarrah woodlands honey found exclusively in WA forests. Also featuring an interview with the Researcher University of WA, Dr Connie Locher saying: "It [jarrah honey] has been tested and has very high levels of antibacterial and antioxidant activity."