How did Beeautify start?
The idea came from Daniela Boksjo, a Bachelor of Food Science, former fitness trainer and Tai Chi instructor. Dani made a conscious lifestyle change in 2017 when she lived in Sydney’s Northern Beaches and decided to relocate to the pristine beach and sparsely populated district of Yanchep, 65 km north of Perth where she became a beekeeper. She got involved with the Cooperative Research Centre for Honey Bee Products (CRCHBP) in Yanchep and participated in a Honey Hackathon where the honey in skincare idea was refined further. Having spent her childhood surfing in Brazil, Dani realized that was a shortage of skin care range to treat sun damage skin and blemishes caused by years of sun exposure. Her skin and hair needed some more powerful and effective natural ingredients that target her concerns.